Back to school in the UK – 2018

Nov 13, 2018

Back to school in the UK – 2018 market research report provides major players, industry size, trends, growth, sales, revenue, consumer attitudes, Trend insight- store, online; Buying dynamics and depth insight of UK back to school market 2018

November 12, 2018 /MarketersMedia/ —

"Back to school in the UK - 2018", report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of British consumers for back to school. The report analyses the Back to school market, the major players, the main trends, and consumer attitudes.

Scope

- Impulse purchases in the non-essential categories such as stationery and school accessories have risen this year, highlighting that a number of retailers have been able to entice shoppers to buy across a number of back to school products and drive up overall average spend on this occasion.
- Promotions have become essential to drive back to school purchases. Price and in particular the presence of discounts has grown in importance for consumers in 2018, with over three quarters of back to school shoppers stating that they expect retailers to offer promotions and discounts on back to school ranges.
- Grocers dominate the back to school market. Specialists can offer greater fashionability and uniqueness, however, the ease of being able to shop across most categories in one place has cemented the grocers’ position as the go-to destination for this occasion.

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Reasons to buy

- Use our in-depth consumer insight to learn which areas which categories in back to school are shopped the most by consumers and to ensure that product offerings are catering to the needs and wants of customers.
- Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential.
- Use our in-depth analysis to understand which retailers are leading in certain back to school categories and why.
- Use our average spend data to understand how much consumers are prepared to pay in each back to school category.

Table of Contents
THE KEY FINDINGS
The Key Findings
Promotions are essential to drive back to school purchases
The grocers dominate the back to school market across all categories
Retailers have succeeded in encouraging higher spend across categories
Trend insight - stores
Trend insight - social media - Instagram
Trend insight - social media - Facebook
Trend insight - social media - Twitter
Trend insight - online

CONSUMER ATTITUDES
Key findings
Financial wellbeing
Financial spending
Back to school spending
Research
Promotions
Students purchased for
Retailer selection
Retailer ratings - grocers
Retailer ratings - non-food retailers

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UNIFORM
Key findings
Channel usage
Retailer selection
Research
Device usage
Fulfilment
Embroidery/alteration services
Factors of importance
Retailer used
Spending
Buying dynamics

SPORTSWEAR AND SPORTS EQUIPMENT
Key findings
Retailer selection
Channel usage
Device usage
Fulfilment
Retailer used
Buying dynamics

STATIONERY
Key findings
Retailer selection
Channel usage
Device usage
Fulfilment
Retailer used
Buying dynamics

SCHOOL ACCESSORIES
Key findings
Retailer selection
Channel usage
Device usage
Fulfilment
Retailer used
Buying dynamics

BOOKS
Key findings
Retailer selection
Channel usage
Device usage
Fulfilment
Retailer used
Buying dynamics

END OF YEAR GIFTS
Key findings
Retailer selection
Spend
Buying dynamics

METHODOLOGY
Technical details: consumer survey work

Contact Info:
Name: Hrishikesh Patwardhan
Email: Send Email
Organization: ReportsnReports

Source URL: https://marketersmedia.com/back-to-school-in-the-uk-2018/441745

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Source: MarketersMedia

Release ID: 441745