Dec 4, 2017
In the wake of large-scale industry sites such as Food & Wine or DRAFT Magazine there pops up a new blog-recipe site and store at BeerxWine.com; it is positioned to deliver digital content relevant to the Spirits universe along with an apparel and product line.
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Toronto, Canada - December 4, 2017 /PressCable/ —
In the wake of large-scale industry sites such as Food & Wine or DRAFT Magazine there pops up a new blog-recipe site and store at BeerxWine.com. The company is positioned to deliver mixed, digital content relevant to the Spirits universe along with an apparel and physical product line.
The store will feature everything from footwear to glass wear. The ownership at BeerxWine have been working on partnerships with various product manufacturers and craftsmen and craftswomen. They want to retain a custom and craft feel that offers everything for people passionate about wine or beer, or both.
BeerxWine’s Chief Content Officer R.J. Lindsay spoke about “the vastness of the digital landscape in this space” and was quick to dismiss the aforementioned brands as competitors.
“Both Beer and Wine are massive spaces from an ecommerce and digital content perspective. Our team is focusing on engaging video and written content, and there will be many fun and interesting things to keep people on our website.”
RJ did not elaborate on what type of content is in the pipeline, but he did say “… just wait. There’s some good stuff in cue.”
A new take on a blog focused on drinking, diet and recipes will be interesting to see; if anything, the production team at www.beerxwine.com said they would push themselves to document interesting episodic content that involves wine and beer.
“The plan to incorporate video content and take a mini-doc approach will certainly be a fun prospect for the team. Nowadys, one of the greatest things about launching a digital brand in the Wine and Beer industry is the distribution opportunities. There are so many platforms and our team will utilize them to their potential.”
The confidence RJ has in his team is paramount. Building one with a diverse skillset and a passion for spirits is a unique task, but it should make for an entertaining yet resourceful website.
“We have talent, now it’s all down to execution.”
See the brand evolve at http://www.beerxwine.com.
Contact Info:
Name: RJ, CCO
Organization: BEERxWINE
Address: 55 Bloor St W, Toronto, ON M4W, Canada
For more information, please visit https://shop.beerxwine.com/
Source: PressCable
Release ID: 272536
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