China-Based Owners Now File Nearly a Third of US Supplement Trademark Applications as US Filings Stall
Oct 22, 2026
Wilmington, Delaware Oct 21, 2026 (Issuewire.com) - China-based owners filed 1,957 US trademark applications for dietary supplements in Q3 2026, 31% of all supplement filings, up from 17% a year earlier, according to a SupplementManufacturers.net analysis of USPTO data. US owners filed 3,499 applications, down 8% year over year.
US filings have held roughly flat at 3,500 to 3,820 a quarter for five quarters, and Q3 2026 was the lowest of that run. Seventy percent of US applications were filed on an intent-to-use basis, meaning the brand had not yet launched.
Filings diverged by category. Collagen filings rose 66%, creatine 50% and electrolytes/hydration 33%, while probiotics fell 23% and protein 12%. California (650) and Florida (589) led US states.
Many applications never become registered brands. Among US applications filed from Q3 2024 to Q1 2025, 54% of those filed without a lawyer had been abandoned by October 2026, against 32% of those filed with one. China-based owners abandoned just 16%, which may reflect sellers filing to qualify for Amazon Brand Registry, which requires a registered US trademark.
"Most new US supplement brand filings come before the product exists, and a growing share of all filings now come from China-based sellers," said Akhil MK, founder of SupplementManufacturers.net. "For US founders, that means more competition for brand names on marketplaces like Amazon, so it pays to secure the trademark and the manufacturer early."
Methodology: The analysis covers USPTO Class 5 trademark applications whose goods descriptions name dietary or nutritional supplements. Data was pulled on October 20, 2026. Abandonment rates are measured on applications filed at least 18 months earlier, so most have had time to be decided.
The full quarterly analysis, with charts and category data, is at https://supplementmanufacturers.net/research/new-supplement-brands.
About SupplementManufacturers.net
SupplementManufacturers.net is a directory of verified US contract manufacturers and private-label supplement makers.
Source :SupplementManufacturers.net
This article was originally published by IssueWire. Read the original article here.
More News
FA Cup first round draw: Gillingham await replay winners while Dover face home tie
Gillingham and Dover Athletic have both been drawn at home in the first round of the FA Cup.
KentOnline’s team of the week
Find out who’s in KentOnline’s team of the week and vote for your star man.
Freeman sends defiant message after Gillingham’s Accrington setback
Nick Freeman is confident Gillingham won’t repeat their below-par performance at Accrington.
Top two meet in county cup clash
The Kent Senior Trophy took centre stage on Saturday with clubs competing in the first round.
Report: Defensive woes as Gills beaten at Accrington
Gillingham left Accrington empty-handed after conceding from a defensive mix-up and twice from corner kicks.
Five-in-a-row Town sink league leaders
Whitstable came from behind to beat Isthmian South East leaders South Park and secure a fifth straight league victory.
Matchday Live: Accrington v Gillingham, Dover v Dorking, Maidstone v Maidenhead
Follow today’s football action, including Gillingham away to Accrington, in our live blog.
‘We’re going for afternoon point-grabbing’ – Ainsworth’s Accrington mission
Gareth Ainsworth knows Accrington inside out and has warned the Gills they must match the hosts’ intensity if they are to make it back-to-back wins.
Why Gillingham’s fringe players face an uphill battle to break through
Gillingham’s fringe players put in an impressive showing in midweek but manager Gareth Ainsworth is unlikely to tinker much with a winning formula.
Crawley extends Kent deal
Opening batsman Zak Crawley has extended his Kent Cricket contract for the second time this year.
Moses Itauma comeback plans revealed after devastating first career defeat
Chatham heavyweight Moses Itauma has a date set for his return to the ring.
‘I’ve got the best squad in the league’ - Ainsworth’s big Gillingham claim
Gillingham manager Gareth Ainsworth believes his squad is the best in League Two.
YOUR NEWS, OUR NETWORK.
Do you have Great News you want to tell the world?
Be it updates about your business or your community, you can make sure that it’s heard by submitting your story to our network reaching hundreds of news sites across 6 verticals.