IC Media Direct – Advises on Smart Tactics to Respond to Negative Internet Reviews
Mar 27, 2017
The agency recommends a dynamic approach, combining an apology with a proactive solution to a client's problem.
NEW YORK, NY - March 27, 2017 /MarketersMedia/ —
Empirical evidence on the impact of customer reviews has shown that 86 percent of potential buyers will be prompted to hold off purchasing goods or services from a brand that has undesirable reviews on their services online. Leading reputation management firm, IC Media Direct recognizes that negative reviews can have a direct financial effect on businesses. With another survey showing that 9 out of 10 people say they take online reviews 'very seriously,' the agency has responded by providing advice on how companies can recover after receiving negative feedback online.
Having enhanced the brand image of Fortune 500 companies, celebrities, politicians, and athletes, IC Media Direct has built an outstanding track record in efficient reputation control. The agency uses a clear strategy for diminishing the unwanted impact of criticism. First, determine if a comment is legitimate. Some information spread online is created by competing brands. The best course of action for this scenario is to request to have the review removed citing its unlikely authenticity. Next, find out if a review is opinion based. In this case, a company has a powerful opportunity to share factual, positive information about themselves, while also diluting the effect of the review. When a customer has left factual, yet negative feedback, then it is time to respond fully and genuinely. The agency recommends a dynamic approach, combining an apology with a proactive solution to a client's problem.
With respect to difficult situations with existence of significant interaction online, IC Media Direct advises addressing the complaint offline where possible by asking for the customer’s details or requesting to contact them privately. Experts at the firm have noted that this can reduce the impact of any further mistakes and the pressure on the business manager dealing with the complaints.
IC Media Direct is a full-service public relations and content marketing agency, specializing in online reputation management. Its extensive experience with successful recovery from negative online reviews has helped companies and individuals project a positive image and build an efficient message with a strong impact on their audience. In 2015, the agency published a game-changing handbook on Google brand repair and has been awarded the New York Excellence Award by the SBIEC for two consecutive years. IC Media Direct regularly attends well-known industry conferences including Affiliate Summit, ad:tech, and LeadsCon, where it shares its expertise and techniques with businesses from all over the world.
IC Media Direct - Reputation Management: http://icmediadirectnews.com
ICMediaDirect – Online Reputation Management Magazine: http://icmediadirectmagazine.com
ICMediaDirect -- Reviews & Online Reputation: http://icmediadirectreviewsonlinereputation.com
Contact Info:
Name: ICMD
Email: [email protected]
Organization: ICMediaDirect.com
Phone: 800-595-0821
Video URL: https://www.youtube.com/watch?v=x3QHOeY8qAM
For more information, please visit http://www.ICMediaDirect.com
Source: MarketersMedia
Release ID: 181075
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