IC Media Direct – On Dominant Influence Of Online Reviews
Jan 19, 2017
Positive reviews can boost business, but the analysis proves that negative feedback can have a direct fiscal drain on companies.
NEW YORK, NY - January 19, 2017 /MarketersMedia/ —
Expert in online branding and public relations, IC Media Direct acknowledges the leading force of reputation management and operates to help businesses capitalize on the data from a recent study revealing that 9 out of 10 people trust internet reviews, with surveyed individuals noting they see them as important as personal advice from a close friend. The results of this study - formulated into an infographic by Invesp - show just how vital word of mouth is in the online sphere. The findings further state that customers will spend up to 31% more money on the services of businesses with “excellent” reviews, and 72% of responders will only make a purchase after seeing a positive review.
While the statistics are applicable to all companies, they hone in on local businesses. A significant 92% of respondents state they would only use a company if it had, at least, a four-star rating on review sites. The stats are broken down further, with reliability (27%), expertise (21%), and professionalism (18%) being deemed the most vital characteristics for a local firm to be associated with. After analyzing this data and more, IC Media Direct confirms that building up a solid reputation online is just as important for a company as focusing on its offline standing in the local community.
Positive reviews can, of course, boost business, but the analysis proves that negative feedback can have a direct fiscal drain on companies. For example, 86% of potential customers said they would think twice about buying a product from a firm with bad online reviews. What’s more, an extra star on reviews creates a 5% to 9% average rise in revenue for a business, while just one negative review could result in a company losing approximately 30 customers. Receiving positive reviews online translates directly into sales.
IC Media Direct is a full-service internet reputation and content marketing agency with offices in New York City and Washington, DC. A top firm in the industry with over 20 years of experience, it has helped clients all over the world improve their brand's potential with online reputation management. An awardee of the New York Excellence Award by the SBIEC for two consecutive years, IC Media Direct attends a variety of well-known marketing conferences and events throughout the year, including SES, Affiliate Summit, and LeadsCon, where it shares its expertise and techniques with businesses from all over the world.
ICMediaDirect - PR and Marketing News: http://icmediadirectnews.com
ICMediaDirect Reputation: http://icmediadirectreputation.com
ICMediaDirect – Reviews & Online Reputation: http://icmediadirectreviewsonlinereputation.com
Contact Info:
Name: ICMD
Email: [email protected]
Organization: ICMediaDirect.com
Phone: 800-595-0821
Video URL: https://www.youtube.com/watch?v=x3QHOeY8qAM
Source URL: http://marketersmedia.com/ic-media-direct-on-dominant-influence-of-online-reviews/162747
For more information, please visit http://www.ICMediaDirect.com
Source: MarketersMedia
Release ID: 162747
More News
Report: FA Cup exit for Gillingham against non-league opposition
Gillingham suffered a stoppage-time FA Cup elimination at the hands of non-league Barrow on Saturday.
Ainsworth’s frustration as Gillingham suffer FA Cup shock
Gareth Ainsworth admitted late injuries disrupted Gillingham’s preparations but insisted they had enough chances to avoid an FA Cup shock.
Matchday Live: Gillingham v Barrow, Dover v Wealdstone, Ebbsfleet v Chesham, Hemel Hempstead v Maidstone
Follow this afternoon’s football, including two FA Cup first-round ties, in our live blog.
‘Reignite Gillingham’s FA Cup love’ – Ainsworth’s passionate rallying cry
Gareth Ainsworth has issued a passionate FA Cup rallying cry to his Gillingham players.
Gillingham midfielder back in contention for FA Cup clash
Manager Gareth Ainsworth has welcomed the return of one of his “star signings of the summer” as Gillingham prepare for their FA Cup clash.
Invicta Dynamos face tough double test
Invicta Dynamos face two tough games this weekend as they embark on league and cup action.
‘The pressure is on us’ – Ainsworth’s FA Cup warning to Gillingham
Gareth Ainsworth knows Gillingham will be under pressure to deliver in the FA Cup this Saturday.
Football fixtures and results
Catch up with all the week’s football fixtures and results here.
Ainsworth: Don't come for my Gillingham players
Manager Gareth Ainsworth has told Gillingham fans to direct any criticism his way rather than towards his players.
Gills handed Trophy boost as Northampton showdown looms
Gillingham moved up into a qualifying position in the Jersey Mike’s Trophy group stage on Tuesday night, despite not playing.
Kent head coach in charge of Anderson-owned outfit
Kent head coach Adam Hollioake is to take charge of a team at the Italia T10 Cricket competition - co-owned by arguably England’s best bowler.
Smith makes amends in style as Ainsworth delivers glowing praise
Defender Andy Smith struck a late winner for Gillingham and boss Gareth Ainsworth hailed the defender as “sensational”.
YOUR NEWS, OUR NETWORK.
Do you have Great News you want to tell the world?
Be it updates about your business or your community, you can make sure that it’s heard by submitting your story to our network reaching hundreds of news sites across 6 verticals.