Pac Roots Cannabis Corp.’s (CSE: PACR) (OTCQB: PACRF) (FSE: 4XM) Relentless Focus on Quality Begins to Pay Dividends

• Recreational marijuana sales in Canada have been slow to take off despite legalization in October 2018 but look to be on the rise
• A survey carried out in February 2021 revealed that 40% of Canadian marijuana consumers still resorted to illegal means to obtain product due to poor quality of legal marijuana, lack of stock at retail outlets
• Pac Roots Cannabis seeks to avoid peers’ fate through relentless focus on premium-quality strains, coupled with strategic licensing agreement with Phenome One Corp
• Earlier this year, Canada’s legal market was shown to have finally overtaken illicit sales, commanding 56% of sector turnover

“The legal stuff is garbage”—so read a Reddit user’s comment on one of Vancouver’s cannabis-focused reddit feed earlier this year. Recreational marijuana was legalized across Canada in October of 2018 (https://cnw.fm/U1x2p); however, since then, legal recreational marijuana sales have been slow to take off. Remarkably, a Canadian government survey released in February 2021 (https://cnw.fm/14uQg) found that 40% of the country’s marijuana consumers admitted to having obtained the drug illegally since legalization – largely a result of the poor quality inherent to legal produce as well as a distinct lack of retail store locations. In the face of this, innovative cannabis up-and-comers are raising the quality bar. Pac Roots Cannabis (CSE: PACR) (OTCQB: PACRF) (FSE: 4XM), a Canadian cannabis company dedicated to producing premium-quality strains and products by leveraging a genetics-focused approach, has sought to address the poor reputation of legal Canadian marijuana through a relentless focus on cutting-edge cultivation techniques.

Pac Roots has entered into a strategic licensing agreement with Phenome One Corp, granting Pac Roots access to one of Canada’s largest live genetic cannabis libraries with lab and field-tested, selectively bred seedlings, which the company has employed to grow, breed and clone their…

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NOTE TO INVESTORS: The latest news and updates relating to PACR are available in the company’s newsroom at http://cnw.fm/PACR

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